Radio offers a menu of opportunities for clients to engage, excite and have a direct dialogue with its listeners.
Radio adverts offer a healthy return compared to most media. ‘Ad avoidance’ is particularly low as the audience ‘choose’ their listening, and they expect commercials but not too many, so it is important to limit the number of commercials in a break as well as the number of breaks each hour — something we practice here at Pure Radio Scotland!
Radio adverts, promotions, competitions and sponsorship activity are built around our customers objectives and are developed in the style of Pure Radio’s brand guidelines to ensure the Pure Radio audience is actively engaged with our commercial partners. One size does not fit all, so working closely with our customers is part of our commitment to deliver solid marketing solutions that can be measured both on and off air where it counts the most.
If you'd like to know more about how Pure Radio can promote your business to a highly engaged audience, you can request our media pack by filling out the form below. Our advertising team may also contact you to discuss how Pure Radio can provide an advertising package that suits your needs and budget.